
WellSaidInc,
founded in 1994, is a sole proprietor, woman-owned business
that designs and delivers training, documentation, and customer
education materials on a wide range of subjects in various media formats.
Recent
clients include software, education, medical, governmental, and consulting organizations.
Some musings on communication in general and writing in particular:
- I
like writing, especially when it's finished. Unfortunately,
writing is never really finished. It can almost always get simpler.
?
-
Communication is about translating information from the
ones who know to the ones who want to know. Demystifying
is fun.
-
My favorite part of every project is the learners' "aha" moment
– when they look up and ask if what they just heard
is really all there is to know. Getting this satisfaction
from elearning is more challenging. Post-delivery focus
groups and support calls are really for me, so I can still
get the "aha" stories.
-
People learn best from patterned information. Learners following patterns can focus on content because it organization
is predictable. This idea is not a restatement of Wilde's comment that "consistency is the hobgoblin
of little minds;" rather, it's a belief that most learners make better use of information that's organized into consistent,
predictable chunks.
-
To be a technology writer, or perhaps any kind of writer, you must be willing to be
an eternal beginner. This is harder than it sounds.
-
If you're schooled by nuns who make you diagram sentences at
an early age, you will inevitably grow up into a grammar curmudgeon. Some early learning never fades.
If
you have opinions on training, writing, editing, or learning
that you want to share, please feel free to contact
WellSaidInc.
Resume
Link to printable PDF of Bonnie's resume
Process
Most WellSaidInc projects follow a general 4-step process:
Define
a change
- What
does the client need to accomplish?
Design a solution
-
Given client goals, plan product deliverables to meet
goals
-
Develop samples of each deliverable
- Test
with pilot client groups and evolve as necessary
Deliver the solution
-
Develop complete deliverable set
-
Incorporate client feedback early and often
Decide if it worked
-
Evaluate project for successes and concerns immediately
after delivery
-
Evaluate again ~3 months post-delivery
Within
this very general framework, WellSaidInc applies only as much
process as your project needs. For example, editing a set
of white papers might require a quick discussion on style,
intended audience, and expected delivery dates. Developing
a large cross-organization training initiative requires more
definition and planning time.
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